Cresen’s AI-Powered Complaint Handling workflow brings speed, structure, and intelligence to every stage of complaint management. It begins by analyzing the complaint for severity and classification, then uses historical data to surface similar past complaints and their outcomes. AI dynamically routes each complaint through the appropriate workflow based on its characteristics, while flagging those that warrant escalation due to severity or patterns of reoccurrence. Finally, the system aggregates and analyzes complaint data at scale to uncover broader trends, helping teams take proactive steps to reduce future risk and improve customer satisfaction.